Joanna Jarjue is a 2017 Final 5 candidate of the BBC business program The Apprentice. Arguably one of the most underestimated candidates based on profile, she was the youngest person of the series yet gained the best record of the year with 8 out of 10 task wins and became the only twice winning project manager. Born in a small Gambian village in West Africa and moving to the UK aged 6 for a better life and education, Joanna’s inspirational story is one of breaking through barriers for success in business and life regardless of background or preconceptions.
A Politics graduate with a post graduate certificate in International Business, she is an advocate for women’s empowerment particularly in Business. Joanna pitched a women’s workwear line on The Apprentice with a charitable aspect to donate a percentage of the proceeds to fund school uniforms for girls in the developing world to also “dress for success” which is currently in development. Since then, she continues to champion women’s empowerment through personal branding by working with a UK women’s workwear charity. Moreover, as a recent graduate of less than four years, Joanna understands millennial issues particularly in terms of universities, and graduate employment; Blog post about millennials at work. Before appearing on the apprentice, Joanna worked as a digital marketing manager with built up experience in paid search advertising.
Young people aged 16-21
Women in business
Black, Asian and Minority Ethnic (BAME) groups
Motivational / Inspirational – My story ‘Overcoming barriers in business’
Millennials and career development
Diversity and Inclusion
Various topics within Business
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